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David Rigby

David RigbyBackground, Coaching & Training Experience

David Rigby is a founding director of Smart Coaching & Training. He is based in UAE and Europe as a trainer, consultant, executive coach and conference speaker.  With his team he has developed a training practice focusing on C-me Colour Profiling and Signature Courses on leadership, diversity, team-building, coaching, personal branding, presentation, communication and customer service. He uses his communications skills as a radio presenter and producer and has written over 40 articles for his lifestyle column for Al Arabiya News. He is responsible for Training and all non-UK business.

First working in the Middle East twenty years ago he has more than 25 years’ experience on customer facing business change and process transformation projects, either as a project manager, business analyst or leading programmes working with consultancies such as PWC. Applying NLP, emotional intelligence and mindfulness within consulting roles and with individual coaching clients.

He is a practitioner of Prince2, Managing Successful Programmes and NLP and is qualified in ITIL, business mentoring and life coaching and a Mathematics degree from London University.

Client history and assignments include: Abu Dhabi Municipality | Abu Dhabi University | Middlesex  University Dubai | Skills International Kuwait | Google | ArRiyadh Development Authority | DEWA | ADNOC | Aramco | King Fahd University of Petroleum and Minerals Dammam KSA | Al Mourj Oman | Injazat | Dubai Chamber of Commerce | AMMROC | Whites Riyadh | Kuwait Petroleum | National Electronic Security Authority | Rolaco Jeddah KSA | GlobalFocus Kenya  | Baker Tilly Kuwait | Leoron Ghana  | Marcus Evans | Standard Chartered Bank Singapore | Lloyds | UK Stock Exchange | Aviva | William Mercer | Citibank US | ABN AMRO Hong Kong | Nynex US | Volkswagen FS | NHS |  Companies House | Somerset District Council| Sedgefield Borough Council | Bath and NE Somerset Council | Qinetiq | BT | Danish Stock Exchange | Ernst & Young | Telecom Italia | Shell | Serco.

Approach & Benefits

David coaches leaders to understand their capabilities and leadership styles and to put these to best benefit in their organisations.  He coaches businesses to grow and identify opportunities for success, individuals to fully realise their potential, either for personal development or for career progression and teams to collaborate better and improve output and productivity. He uses positive psychology and resilience techniques to enable clients to become more confident and focused  and to overcome their barriers to success.

The benefits of David’s approach include:

  • Seeing the possibilities within each individual client
  • Providing his clients with a sounding board to develop their potential.
  •  Uses personal colour profiling techniques as an approach to Emotional Intelligence and Communication
  • Managing challenges and change
  •  Focusing on managing change, overcoming challenges and moving into solutions
  • Understanding process and strategy to maximise opportunities
  • Developing leadership styles that align with organisational values
  • Building better communications between individuals, stakeholders and organisations.


Selected Testimonials


“It was a very enlightening experience to understand myself more as a professional and understand my team better to support and enhance their skills” “My compliments to Mr. Rigby for his ability to deal with the challenges of a multi-cultural class ” “This training was great step in my life” “You can learn from him just by listening to him speaking” “ Delivery was fantastic/ delivery was exceptional” Various training delegates  

“We all absolutely enjoyed David’s presentations. Without question, David is a very effective educator, coach, and speaker. He presented at the recent Student Career Development Conference 2015 at Abu Dhabi University. David’s delivery was very engaging and he presented it in a way that everyone in the audience of 500 could understand”. Career Development Manager at Abu Dhabi University

“David ran an excellent course on the International Certification in Advanced Leadership Skills programme. He used his professional depth and business breath to great effect, leveraging a unique interpersonal style that made for fun learning. Well done David.” Chief Executive Officer Braincraft Limited

“Swim in a different pool” these words stay in my mind. When I met David, he reminded me not to be afraid to swim in a different pool meaning to totally change direction in my career and do something new. Well, I have been fulfilling my passion in hotel industry in a few different fields from the start and once again I am now swimming in a different pool. Thanks David.” HR & Training Manager at Novotel & Ibis Abu Dhabi Hotels

“David is perceptive where others miss things. If the situation is ambiguous, he will help frame it. If there is a question on where to go next, David is able to come up with a creative plan that is very much out of the box. In other words, there is an enlightened thinker who is able to think strategically and come up with next steps. David is top notch and I am grateful for his insights and thoughts. An asset to any client.” Journalist, International Business/Policy Strategist, Communications Consultant

“David has been guiding me through a career change. David communicates easily and well, establishing excellent rapport very quickly to ensure maximum value from contact sessions. I can recommend David very highly” VOSA/ Johnson Controls Limited, based at BBC Regional Account Director at JLL

“Coaching helped me to focus on myself for once and gave me an opportunity to reflect, and talk through issues which I have kept to myself. David was an interested listener. There was a high element of empathy. David and I set realistic targets, It also helped improve my self-image.” Director, Westlake-Evans.


Other Activities and Contribution

David has presented at a variety of conferences including TTMM Bahrain, Centre for Leadership & Excellence, Abu Dhabi University, Monstergulf, Middlesex University Dubai, Forever Living, Pinnacle Middle East.

Among his other projects David has managed 100 staff in a six-year programme for a government agency to replace core systems, rescued a floundering programme setting up of a Call Centre in India for insurance in major UK bank, lead 3 Business Process Reengineering programmes for UK local authorities, As-is & to-be modelling and managed process improvement for a car loans company yielding savings of 20%, reduced processing time.  In Riyadh he has lead multinational teams for government related strategy projects, urban regeneration, public-private enterprise, social housing, and executive education.

With a focus on customer relations he was Customer Services Interim Team Lead for UAE Western Region Municipality and at Abu Dhabi Municipality and managed the BPR component for Customer Services, developing frameworks to deliver customer service via any media and one-stop-shops to improve the customer journey using CRM.

David held the post of Chair of the Institute of Consulting UK South West region which runs around 20 events per year.